LPGA Tested: Why SVG Golf Is Good For You
Q: How do you feel about golfing in SVG?
Xiyu: So far I’ve tried skirts, pants and long-sleeve tees which all have more requirements for fabric, such as elasticity, breathability, etc. The fabrics feel great and comfortable when I swing, which I really appreciate. I love many of the styles I saw today, especially the red and navy look I tried on. SVG also uses a lot of beautiful colors. I think I’m more suitable wearing richly patterned and more colorful clothing. I truly am looking forward to representing SVG Golf this year.
SVG: I am glad to hear a pro’s recognition of our fabric and styles. We are constantly working to improve and develop fabrics while using the latest fashion elements to give our customers the best value.
"The fabrics feel great and comfortable when I swing, which I really appreciate."
Q: As a professional golfer, is there any special preference or like for your daily wear?
Xiyu: Since I don't have much time to spend on picking from multiple brands, I normally stick with a brand I like. I also like it when a brand can put together whole looks so it’s easier for me to choose.
Comfort is my priority, because athletes generally have different body shapes compare to others. For example, my shoulders are wider considering my size. In fact, it’s hard for me to wear general sizing, so both of my golf and daily apparel are best to be customized. I’m glad that SVG offers this customization service and it’s not only for me but for all other customers as well.
SVG: Indeed, comfort and style are both key for a brand to consider. Athletes generally have limited time to shop, so choosing a set directly can save time and energy. SVG is a brand that emphasizes the concept of set matching. You can see various set matching suggestions easily when you browse SVG products.
Xiyu: Yes, I can already tell this from SVG look books. I think this can be a very effective method to market. On the course, we also pay attention to how we look. We hope to present the most confident self based on the premise of comfort. This is something SVG has done and I hope you can keep on.
"I’m glad that SVG offers this customization service and it’s not only for me but for all other customers as well."
Q: In your opinion, what’s SVG’s standing point in the U.S market?
Xiyu: I have tried many golf apparel brands from Europe, America and Asia. Eastern brands tend to use more colors, while Western brands focus more on functionality. From my previous experiences, golf apparels generally have very simple pattern and some details could be handled poorly. I sometimes find small details that are not very useful, such as pockets placed in strange positions. But SVG takes our habits into the design process, making the details very functional and considerate. I can also customize according to my requirements, which is great.
I believe that SVG has a great stand point and is very competitive in global markets with its balance of style and function.
SVG: Thank you for your recognition of SVG, giving us great confidence to enter the US market! Good luck and all the best to you and your tournaments this year!
"SVG takes our habits into the design process, making the details very functional and considerate. "
